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Isabelle Karamooz

Interview with Shelley Gish: Holistic Herbal Expert, Realtor, and Ms. Senior Sweetheart 2024

In a world that often overlooks the wisdom and vitality of older women, Shelley Gish stands as a beacon of grace and empowerment. As the newly crowned Ms. Senior Sweetheart 2024, her journey through pageantry intertwines with her expertise as a holistic herbal specialist and her vibrant spirit that seeks to inspire women everywhere.





The Essence of Ms. Senior Sweetheart


"The title of Ms. Senior Sweetheart has a rich history," Shelley explains with enthusiasm. "It originated from an older man who wished to honor women who embody kindness, love, and service. He saw the value in celebrating those traits beyond just congeniality." This title, awarded by fellow contestants rather than judges, reflects the camaraderie and respect within the senior pageant community, making it a particularly cherished accolade.





Shelley's pageantry journey began almost serendipitously in 2018. Initially crowned Miss Senior Utah, she quickly climbed the ranks, becoming Miss Senior Canada and ultimately finishing as the first runner-up in the Miss Senior Universe pageant. "I like to call myself the 'accidental queen,'" she chuckles. Her success in pageantry culminated in winning Miss Congeniality at the Global Beauty Awards in Seattle—a moment she likens to walking the red carpet at the Oscars, complete with a heavy crystal trophy.


Pageantry and Fashion: A Platform for Empowerment


As she has been preparing to participate in Paris Fashion Week, Shelley views her role as an opportunity to convey messages of self-love and health awareness. "Fashion is more than just clothing; it’s an expression of who we are," she notes, emphasizing the need for authenticity in beauty standards. "I want women to know that they can embrace their age and still look fabulous."


Her approach to pageantry and fashion blends her holistic philosophy with a deep appreciation for personal style. "I believe in grace, dignity, and maintaining a standard of modesty," Shelley shares. "High heels and a touch of makeup can make a woman feel powerful, regardless of her age."








The Intersection of Holistic Health and Confidence


Shelley’s commitment to holistic health is rooted in her life experiences, particularly as a single mother raising eight children. "When I had my eighth child and lacked insurance, I realized that understanding health was my only path to ensure my family's well-being," she recalls. Over the past 32 years, her journey in holistic herbalism has evolved into a passion for helping others navigate their health challenges.


"In my alternative health concierge shop, I explore all aspects of a person's well-being—mental, emotional, and spiritual—because they all play a role in physical health," she explains. Her philosophy underscores the importance of holistic living, which she sees as directly linked to the confidence required to shine in pageants and other public spheres.


"True confidence doesn’t stem from outward appearances alone," Shelley reflects. "It comes from a sense of health and wellness, from knowing you’re taking care of yourself inside and out." She recognizes that many women, including herself, face insecurities and self-doubt. "I was not raised with high confidence. I'm naturally shy, but my journey in pageantry has taught me to embrace my uniqueness and show up authentically."


A Legacy of Empowerment


Through her participation in pageantry, Shelley hopes to create a ripple effect of empowerment among women. "I want to challenge societal norms around aging and beauty," she declares. "Women should feel celebrated at every stage of their lives." By embracing her title and sharing her experiences, she aims to inspire others to step into their power, regardless of age or background.


As she geared up for Paris Fashion Week, Shelley Gish embodied the spirit of modern femininity—strong, graceful, and unapologetically authentic. Her journey serves as a reminder that beauty transcends age and that every woman holds within her the potential to inspire, uplift, and shine brightly on any stage.

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